Platinum Blonde Hair in West Hollywood
Platinum is the hardest color to do well and the easiest to get wrong. At LDM Hair, Larry Dean McDaniel takes hair to a clean, even platinum with the integrity of the hair as the first priority. Icy white, silver, champagne and platinum with a shadow root are all done here, with toner and blow-dry included at $250.
Book Online Text (714) 875-1904
Platinum Pricing
| Platinum (full lightening, toner and blow-dry included) | $250 |
| Root touch-up for existing platinum | $150 |
| Toner or glaze refresh between visits | $150 |
The Process
A consultation comes first. Larry checks previous color, hair strength and how much lift is realistic in one session. Virgin hair can often reach platinum in one visit. Previously colored or box-dyed hair may need two sessions to get there safely. Every platinum service ends with a toner to neutralize warmth and a treatment to close the cuticle.
Maintenance
Platinum roots show fast. Most clients book a root touch-up every 4 to 6 weeks and a toner refresh in between. Larry will send you home with a purple shampoo routine and a bond-building schedule so the hair stays strong.
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Frequently Asked Questions
How much does platinum blonde cost at LDM Hair?
Platinum is $250 and includes toner and a blow-dry. Root touch-ups for existing platinum clients are $150.
Can I go platinum in one session?
Virgin or lightly colored hair often can. Hair with previous dark color or box dye may need two sessions to reach platinum without damage. A consultation will tell you which.
Will bleaching damage my hair?
Lightening always stresses hair. Larry uses bond builders, controls processing time and will stop short of a shade if the hair cannot take it, then plan a second session.
How often do I need to come back?
Roots every 4 to 6 weeks, toner every 6 to 8 weeks.
Do you do silver and white hair?
Yes. Silver, white, icy and champagne platinum are all toned in-house.
Book Online Text (714) 875-1904
LDM Hair · 8490 Santa Monica Blvd, Suite 4, West Hollywood, CA 90069 · Open Tuesday through Saturday, 7am to 7pm · (714) 875-1904